Pillars/Professional

Creative industries & media

Copywriting & content strategy

SEO writingStorytellingTone of voiceEditorial planning
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Digital marketing

Google AdsEmail funnelsConversion optimizationRetargeting
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Graphic & web design

Adobe SuiteHTML/CSSBrand identityVisual hierarchy
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Social media marketing

Channel strategyCommunity managementAnalytics toolsCampaign building
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Video production & editing

Filming techniquesAdobe PremiereNarrative editingMotion graphics
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